Hans Wilsdorf, a Bavarian was orphaned at 12. At 24 decided to set-up his own watch-making business. He worked in London and La Chaux-de-Fonds. Wilsdorf & Davies was founded in 1905 in London. Concentrated on the wrist-watch in a era when the pocket watch was king.

The expanding bracelet started life in 1906. Wilsdorf wanted a short easily pronounceable and memorable name and came up with the name Rolex. The Rolex watch was on sale for over a year before the Daily Mail ad. However the Rolex ad was the first national watch advertisement for ANY watch company, not just Rolex. The whole page was for Rolex watches but the Oyster ad occupied less than 20% of the advert, most of the ad was for Rolex lady's cocktail watches.
The first Oysters were never tested; from the mid 1930s Rolex signed watches "Chronometre" on the dial with or without testing them. However Rolex have always made Oysters which are NOT certified, their cheaper lines, of course and their current catalogue shows the models 14000, 14010, 67480, 14060 as being non certified.
A Rolex Oyster accompanied Sir Edmond Hillary's historic climb to the summit of Everest in 1953. Sherpa Tensing Norgay wore a Rolex and this watch is now in the Rolex collection in Geneva.
Rolex is one of the most sought after watches in the world.
The Rolex founder died in 1960.

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